Cookie Policy
Last updated: June 2026
This Cookie Policy explains how FunnelRover ("we", "us") uses cookies and similar technologies on the funnelrover.com website and within the FunnelRover platform. It complements our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They let the site function and remember your choices. We also use your browser's local storage — a similar technology — to remember your cookie preference between visits.
2. How We Use Them
We use only two categories of cookies and storage:
- Strictly necessary — required to operate the website and Platform (keeping you signed in, security). These are always active and do not require consent, because the service would not work without them.
- Analytics — Google Analytics 4 and Google Tag Manager, used to measure website traffic and improve the site. These are loaded only after you accept, through Google Consent Mode v2.
We do not use advertising or cross-site tracking cookies.
3. Cookies and Storage We Use
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
sessionid | FunnelRover | Keeps you signed in to the Platform | Strictly necessary | Session |
csrftoken | FunnelRover | Security — protects forms against cross-site request forgery | Strictly necessary | 1 year |
fr_cookie_consent | FunnelRover | Remembers your accept/decline choice (stored in local storage, not a cookie) | Strictly necessary | Until you clear it |
_ga, _ga_* | Google Analytics | Distinguishes visitors and measures site usage | Analytics (consent) | Up to 2 years |
4. Managing Your Preferences
The first time you visit, a banner lets you Accept or Decline analytics cookies. Strictly necessary cookies cannot be disabled, as the site would not work without them.
You can change your choice at any time by:
- clearing the local storage for funnelrover.com in your browser — the consent banner then reappears;
- blocking or deleting cookies through your browser settings (consult your browser's help pages).
5. Consent Mode
Until you accept, Google Analytics is loaded with analytics_storage set to "denied" — no analytics cookies are written. Accepting updates your consent to "granted", and analytics cookies are then set.
6. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date above reflects the most recent version.
7. Contact
For any question about cookies, contact us at cookies@funnelrover.com or privacy@funnelrover.com.